A REview of PPLIC: Is it Really a Scam?


Is PPLIC Really a Scam?


Note: This is an update of my previous post about PPLIC being a scam insurance company. From what I've learned, they clearly are not a scam company. It's just that some agents used some deceptive marketing tactics in the past. 

Perhaps one of the most frequently asked questions by people who read this blog is whether PPLIC or Philippine Prudential Life Insurance Company, Inc (not to be confused with Prudentiallife Plans Inc., a pre-need insurance company) is a scam insurance company or not.

What is a Scam?

Consumer Fraud Reporting defines a scam as a "confidence trick, confidence game, or con for short (also known as a scam) is an attempt to intentionally mislead a person or persons (known as the mark) usually with the goal of financial or other gain".

The insurance agent who approached me was clearly misleading with her marketing tactics. However, this does not mean that PPLIC in general is a scam company. Upon digging a few online documents in the Insurance Commission Official website, PPLIC is actually listed number 19th in their authorized and licensed insurance companies in the Philippines.

In a meeting with Rod Estrera, the Assistant Vice President & Head, Corporate Communication of PPLIC, he explained to me that these agents are actually constantly being evaluated by the company to see who among them actually adhere to the company's selling strategies as some of them try to mislead prospective clients. The company actually does not tolerate the misleading questions by its agents and he made it clear that agents should ask whether you are interested in insuring your family's future instead of the silly introductory question, "Do you have a credit card?".

Is it Secured to Insure with PPLIC?

When I first wrote about PPLIC being a scam insurance company, the assumption was based on the marketing approach which I experienced when I bought an insurance policy from them. I didn't know they were 48 years in the business already. I didn't know they were actually included in the list of authorized insurance companies by the Insurance Commission.

All I know was that I was tricked into listening for almost a couple of hours when it thought the presentation was only going to last 45 minutes.

I know that what concerns most policy owners is whether the company could truly deliver its promise.

1. 48 Years in Service

The company has been in the business since 1963, which makes it a 48-year-old insurance company.


2. True to its Promise
In their Philippine Prudential Times Special Anniversary issue, I've got to see several policyholders who actually claimed their benefits. I've included a copy of the said page so you may take a look at it for yourself.

3. Superbrands

PPLIC is actually one of the few companies awarded with the Superbrands recognition. These are the strongest brands in the Philippines and the world, augmented by the expert insights of the Philippines Superbrands Councils consisted of some of the most respected people in the Philippine media, marketing and communications industries.

I know, we've been told by the agents who approached us before but there it is, along with many other trusted brands in the Philippines and outside of the country. It's a seal which signifies its strength and dedication to its customers.


I want to keep my blog to be unbiased and open to both sides of those who are concerned. I want my readers to hear, or rather, read the company's side as well. From what I've learned during the meeting with the company's representative, the company actually has nothing but pure intent to serve its clients. It's just unfortunate that it's got some agents who tarnish its reputation and resort into deceptive or misleading marketing tactics and it is something that they do NOT tolerate.

If you're still experiencing any of these misleading approaches, you may get in touch with their Customer Service through the following contact information:

Customer Care Hotline: (02) 902-2300
E-Mail Address: mypolicy@philprudentiallife.com
Globe Mobile No.: 0917-57-PPLIC (77542)
Smart Mobile No.: 0908-88-PPLIC (77542)
Corporate Web Site: www.philprudentiallife.com

If you've got questions about your policy, you may also get in touch with them through Facebook and Twitter.

24 comments:

Anonymous said...

Hi I'm also a victim of their marketing strategy. I'm too embarrassed to reveal my name. I hated that they actually lure you to open an account on the same day that they introduce you to the company, and how they bombard you with too much information. I was just passing nearby at around 6PM then headed home around 10PM. I wasn't given a chance to have dinner so after going through hours of lecture, I'm already too tired and gullible. When I arrived home and got some rest, it really bothered me why I was not given a chance to think on my own for a few days, even when I hinted that I wanted to do research first. Turns out that if I do research, I wouldn't have opened an account. From their point of view, they would never get costumers if they were allowed to research, so I partly understand. It was because I felt a little pity for the guy endorsing the free car and trip to macau raffle. Thank God their actually legit, otherwise, I wouldn't forgive myself and I would be an embarrassment to my family and friends. I hope someone, not yet embarrassed or brave enough (I don't qualify), will circulate this on facebook to warn everyone beforehand. As the company is not popular, it will most likely be too late before you learn about these.

Anonymous said...

what's this? positive propaganda for them? THEY ARE SCAMMERS. PERIOD. YOU GUYS NEED TO LEARN MORE ABOUT INSURANCES.

Anonymous said...

Thanks to your blog and comments guys. I want to inform you that PPLIC still have the same tactics based from your comments and comments from other sites. I was tricked by this people this evening, 7PM@Robinson's Place Malate, because of their raffle(to win a car or trip for 2 to Macau), freebies(tumbler,wall clock,gym bag,pillow,etc) and number matching game(to win a car also) stuffs.
Requirement to avail:
1.Must have active credit card or ATM or both
2.Must agree with the "standard" 45 mins discussion/presentation of their company.(standard daw kase posible daw lumagpas)
3.Must be a first timer.
They had me agreed with those requirements promising that they will not sell me anything and Im not oblige to give them my contact#. The agent told me that it is for promotional purposes of PPLIC only. So the agent assisted me to their office at the 4th flr and transferred me to another agent who did the discussion.
At first(in the office), they checked on my ATM and credit card if valid. Since my credit card is not yet active, they only honored my ATM(dahil dito nacancel yung isa ko pang freebies, dapat 2 sana:D). They also asked the amount of money in my ATM, but I was not certain. So they suggested to have it swiped with their machine to checked the balance. With carefulness left in me, I didn't agree with the process and prompted to just leave if they will insist.
Because of my response, they quickly honored my ATM and began with the discussion. The agent introduced the company telling that it was founded by the president of the insurance org of the Philippines(sorry I forgot the name of the organization), that Efren Penaflorida was one of their policy holder and that they were accredited by Superbrands.
Then the discussion went on. I told the agent that I will give her only 45 mins. But she made me feel guilty with sort of things. Everytime I insist with the "45 mins" thing, we argue and she kept me feeling guilty and and in return it prolonged that conversation. To clear my conscience, I stayed with her for almost 1.5hrs(what a waste!). Even though I said that I have to do background check first, the agent kept on telling over and over that their offer for the "signing" and start of saving is only valid for the day. The agent was very persistent to make me believe with everything she said within "standard 45 mins" and entrust my money with the company I only known during the same they(the hell!). I ended up pissed-off with her and the PPLIC for my waisted time.I left their office bad trip and without finishing/doing the number matching game to win a car(kuno!). I tried to return the freebie(tumbler) to make them feel worthless but they never accepted it. Now, I have it in our house as a symbol of a very annoying company.

I had observed that the agent memorized the flow of discussion by writing important points upside-down with the paper and words facing in front of me while she is on the opposite side of the table.
In my opinion, this is not just a wrong doing of some agents using this deceptive marketing. I think they were trained to this kind of deception. This is a problem within the core of this very annoying company, PPLIC.

Anonymous said...

until now they still have the same tactics. I think the management just told you that they do not tolerate this kind of agents, but I think this really their marketing strategy, they even force you to get one and won't allow you to leave with out getting one! i encountered them in SM N. EDSA last JULY 13, 2012!

Anonymous said...

Its just a BULSHIT!!!there nothing but a SCAMMERS...

Anonymous said...

Fuckin' jerks .. I lost my 6000php in 45mins. With just talking to other jerk that keeps on explaining some things while his eyes was my boobs..

Tramadol said...

It’s sad na hanggang ngayon, nangyayari pa rin ang ganitong panloloko. Kahapon lang, sa Robinsons Place Ermita, na-ambush din ako ng agent ng PPLIC. Di naman ako bumili ng insurance plan nila pero nabother ako sa harassment na pinagdaanan ko. May dumating pang “senior” officer na siguro in an attampt to get me signing up with them, asked me why at my age, I still had to ask my parents their opinion about getting an insurance plan. Pinagmukha pa akong taong hindi maka-pagdecision on her own at kelangang umasa sa magulang!

Dahil sa frustration ko na wala akong magagawa until sumikat ang araw the following day, gumawa tuloy ako ng Facebook Page entitled FIGHT PPLIC! https://www.facebook.com/fightpplic. Please check it out.

I just called up the Insurance Commission (02-523-8461) this morning to complain against the PPLIC. What they told me was to have an affidavit made, then file the case against the company at a police station. I could also go to the Insurance Commission’s office to file a complaint there. It’s going to be quite a hassle having to go through these steps but I think that I’m going to push through with filing a complaint at the Insurance Commission’s office. But that would just be an administrative case, now, wouldn’t it? I don’t want to go to the police to file a criminal case but I will research on how I can file a civil case against them so that I can get some damages.

Tramadol said...

It’s sad na hanggang ngayon, nangyayari pa rin ang ganitong panloloko. Kahapon lang, sa Robinsons Place Ermita, na-ambush din ako ng agent ng PPLIC. Di naman ako bumili ng insurance plan nila pero nabother ako sa harassment na pinagdaanan ko. May dumating pang “senior” officer na siguro in an attampt to get me signing up with them, asked me why at my age, I still had to ask my parents their opinion about getting an insurance plan. Pinagmukha pa akong taong hindi maka-pagdecision on her own at kelangang umasa sa magulang!

Dahil sa frustration ko na wala akong magagawa until sumikat ang araw the following day, gumawa tuloy ako ng Facebook Page entitled FIGHT PPLIC! https://www.facebook.com/fightpplic. Please check it out.

I just called up the Insurance Commission (02-523-8461) this morning to complain against the PPLIC. What they told me was to have an affidavit made, then file the case against the company at a police station. I could also go to the Insurance Commission’s office to file a complaint there. It’s going to be quite a hassle having to go through these steps but I think that I’m going to push through with filing a complaint at the Insurance Commission’s office. But that would just be an administrative case, now, wouldn’t it? I don’t want to go to the police to file a criminal case but I will research on how I can file a civil case against them so that I can get some damages.

Anonymous said...

pano ba macabcel ang account at marefund ang pera ko ?? please reply po .

Satori said...

I got hassled by these people last night as well. I guess I don't have to detail how my experience happened, as it's all pretty much the same. I'm actually open in buying a policy, but they were just too pushy. The thing that ticked me off the most is that when the presenter's manager came to help her, and gave an idea as to why I can't decide just yet (I told them "no, I can't decide and buy a policy just like that) - grouping me into three categories: (1) someone who's rich enough that doesn't need insurance; (2) no trust in the company; and (3) no money that only lives by their parents' assitance. It was pretty insulting in how she said that. I just got up and left, and I didn't bother to take those "freebies" they were giving away.

Anyway, we should file some kind of class action complaint of sorts on how they market their company, though yeah, not sure if it's actually applicable for that kind of complaint.

Anonymous said...

What the heck!! I am applying for this PPLIC not knowing this informations. I am already a trainee. What should I do? I feel bad for myself

life_love_etcetera said...

I was ok with them until almost one yr that my policy will be finished, nagpadala ako ng credit card details ko since nagexpire na ung dati. Tapos, sabi nla, my request was declined due to the rated place of work because i work in Dubai. Pero when i signed up, they knew na OFW ako. Then they gave me that stupid reason. When i cancelled, they told me to avail of the cash value na lg. I have paid 90k plus and if i avail the cash value, ang makukuha ko lng eh 70k plus. may makukuha sila sa akin 20k. Un ang modus pra sa mga OFW. Magpapadala pa lng ako ng cancellation of policy sis-in-law ko n lng ang magpprocess. Hayaan ko n lng ang 20k na yan. Ang importante eh mabawi ko majority ng pera ko. SCAMMERS!!

Anonymous said...

Hi gud evening. Ganyan din ang marketing strategy nila dito sa cagayan de oro. We were also a victim of this scam insurance. They wouldnt even let us leave if we didn't purchase anything from them kahit dental insurance. My kid was.with us the whole time and he was already crying so we told the agent that we're not interested and we dont have any credit card. We were there for almost 2 hours! Nakabili kami ng dental insurance.para lang makalabas dun and matapos na iyak ni baby.. kainis lang why the said malls allow these kind of insurance.company. .... s

Anonymous said...

how heartbreaking 'til now they still exist. @ Abreeza Ayala Mall in Davao.. I went to their office but told me to just refund my money after 24 months, is that possible for the whole processing.. will it really lasts that long?? scammers must be dragged to hell.. they r Bullsh*t!

Anonymous said...

na-ambush din ako at Abreeza Mall in Davao. Raffle ticket at freebie ang palugit. I wanted to be polite, so um-oo na lang ako. Pero pagpasok ko sa opisina nila, they told me about the 45 minute presentation. Sinabi ko sa agent i only was meeting with someone at 8pm (7:30pm na yug oras during diyan comversation), tapos nagmakaawa na makinig ako dahil hindi pa siya kumakain the whole day (di daw sila pinapayagaan kumain unless may mabenta sila). Eh ako nagpadala naman ako sa awa. Quarter to 8, nahalata nung presentor na wala ako sa mood. to make the long story short, lumabas na ako at i make it a point to walk fast when i see their Agents. Natuto rin ako to send personal boundaries dahil sa incident na 'to

Anonymous said...

hello po! isa din po ako sa nahikayat nila na kmuha ng insurance policy nung july 2011 at ung unang debit nila sa akin ay 16,000 kasi un ang laman ng atm ko. the following month nag dedebit sila sa aking atm ng 1,610 every month hanggang march. Napag isipan kong icancel na kasi wala na akong maihulog. nagpunta ako sa las pinas branch kung saan ako nag sign ng contract at nagtanong kung pwede ko n istop at makuha ung ndebit s akin. bawat nakakausap ko ay sinasabi na hindi na pwede makuha at ituloy na lang. ang ginawa ko hinayaan ko na lang kasi hindi ko na makukuha. pmunta na lang ako sa BDO office para iclose ung account ko. Hanggang ngaun hindi ko matanggap na hindi ko mkukuha ung pera na ndebit nila sa atm ko. Ang tanong ko po, makukuha ko pa ba ang ndebit nila sa akin? Nakailang beses akong pumunta ng las pinas pero laging sinasabi na hindi ko na makukuha. pareply naman pls.. dito s number ko 09293241974

BOOM PANOT said...

Booom... me to was scammed yesterday by this kind of people... para silang budol budol pag nag salita...... Guys i want to know how to cancel un binili ko sa kanila.... nag bayad ako ng 4500 using ,y credit card...

BOOM PANOT said...

Guys ako din na scammed nung Monday sa Gate way .. parehong pareho ung approached nila... nakakalungkot lang isipin.. napa signup ako.. para silang budol budol kung mag salita... question po.. how can i terminate my account sa kanla?mababawi ko pa ba ung account na binayad ko? using my Credit card? help....

Anonymous said...

I was a victim just three days ago with this company. They mislead me !!! What they did insulted me! They are the people who dont know the value of trust which must me greatly emphasized because they are an insurance company! Very disappointing. They should never be trusted!! BULLSHIT!! Hard earned money turned to those jerks who dont know how to valie customers!! To people who search for insurances pls dont go to them @abreeza ayala mall!!! You will regret!! JERKS!!!

Anonymous said...

Hi Anon
I'm also a victim of this f**king PPLIC sa Abreeza Ayala Mall sa Davao. May I ask what policy you avail?

Anonymous said...

Morning ate. Ofw din po aq panu po ba o anu gagawin q para maibalik ung premium q po na naibigay q. Panu po gagawin para mairefund po since july 2015 po aq nging policy owner po. Salamat po. Hoping for reply.

Anonymous said...

Morning ate. Ofw din po aq panu po ba o anu gagawin q para maibalik ung premium q po na naibigay q. Panu po gagawin para mairefund po since july 2015 po aq nging policy owner po. Salamat po. Hoping for reply.

Joanne said...

Hi, I was lured into their presentation lounge some time in September last year. Got to experience the same process of marketing strategy but I was able to get away without shelling out a single peso. I was really firm with my decision not to avail their offer at that time because it was not the perfect time as I was on a tight budget for the next 6 months (I gave that reason, I was at least truthful to them). But yes, I guess I was still able to join their raffle this year because yesterday, I got a message that I was a winner! Never gave it much thought back then since they didn't get anything from me anyway. So now I'm looking into testimonials before I go to their office to claim my prizes (yes, prizes - insurance and scholarship). Thanks for sharing these info on your blog. Now I can proceed with caution. :) I'm glad to know the company is credible.

Anonymous said...

Same here in cdo malls. Same deception with raffles and freebies. Fuck them..
DTI shouls close this company forever.